How To Use Generative AI Visual Content for Beauty Brands

Written By EVANGELINE S

Generative AI for Instagram Lifestyle Imagery

Create aspirational lifestyle images that resonate with your audience. Generative AI can produce high-quality, on-brand content that tells your story and fits perfectly into the Instagram feed.


Generative AI for Brand-Driven, Story-Telling Visuals

Generative AI can produce visuals that narrate your brand’s journey and ethos. These visuals go beyond mere products, they embody the spirit and values of your brand. Think shots of nature. Close ups of flowers.

Generative AI for E-Commerce Product Shots

For e-commerce, the product shot is king. Generative AI can be used to add more dynamic elements to your product shots like shadows, interesting angles, and more. Gen AI can also be used for close up ingredient shots. Forget stock photos.

Generative AI for Paid Media Visuals

In paid media, your visuals need to make an immediate impact. Generative AI can create bold and striking imagery that stands out in a crowded advertising space, capturing attention and converting views into action. Think the beautiful imagery you used to see from brands like Maybelline.

Generative AI for Visual Content for Emails

Emails are a direct line to your customers. Mixing Generative AI imagery with compelling copy can keep your emails fresh, engaging, and visually appealing.

Generative AI for Missing Content Gaps

Missed a shot on a photoshoot? Generative AI can be mixed in to visual content produced on set to fill content gaps and enhance an exisiting or well-perfomring campaign.

Navigating Legal Considerations Adherence to legal and regulatory claims, FTC guidelines, and industry-specific regulations is paramount for beauty brands. It’s essential to collaborate with experts who understand both the capabilities of AI and the intricacies of the beauty industry (like us… Hello!)

The beauty industry is at the forefront of innovation, and Generative AI is the latest frontier. For beauty brands, skincare brands, fragrance brands, haircare brands, and makeup brands, this technology is not just a tool—it’s a transformative force reshaping how visual content is created and experienced. Gen AI imagery can be used throughout the marketing funnel.

EVANGELINE S